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McDonald's U.S. franchisees will start paying into a digital marketing fund next year as the fast-food giant looks to expand its booming digital business, according to a memo viewed by CNBC on Thursday. Loyalty program members accounted for more than $6 billion in system-wide sales globally during McDonald's first quarter. The company has 34 million active digital customers in the U.S. By comparison, Chipotle Mexican Grill has 40 million loyalty members, while Starbucks has 32.8 million. In December, McDonald's said it aims to reach 100 million loyalty program members by 2027. Franchisees in the U.K., Canada, Australia and Germany will also pay into the global digital marketing fund.
Persons: Tariq Hassan, Whitney McGinnis, McDonald's Organizations: CNBC, Grill, Starbucks Locations: U.S, Canada, Australia, Germany
McDonald’s is adding two new sauces
  + stars: | 2023-09-26 | by ( Jordan Valinsky | ) edition.cnn.com   time to read: +2 min
Beginning October 9, the fast food chain is adding two new dipping sauces to its menu for a limited time, joining its lineup of six sauces that include barbecue, ranch and sweet and sour. Some celebrity meals also came with re-branded dipping sauces, or ones that had previously only been available in certain regions. And while other chains struggle to bring more customers into restaurant locations, McDonald’s is reporting growth in US traffic. McDonald’s is partnering with its chefs and influencers to show off the number of combinations the new sauces can be paired with. That followed the news that McDonald’s was adding more of the sauce to its Big Mac sandwiches as part of a broader shakeup to its menu.
Persons: New York CNN —, McDonald’s, , , Tariq Hassan Organizations: New, New York CNN, Washington , DC, KFC Locations: New York, cayenne, Washington ,
In the United States, sales at McDonald’s locations open for at least 13 months jumped 10.3% in the quarter ending on June 30. Grimace’s birthday, and the kickoff date for the special meal and shake McDonald’s offered to celebrate, was on June 12. When McDonald’s introduced the special products for Grimace in early June, it wasn’t all about the shake. The Grimace Birthday Meal also came with McNuggets or a Big Mac and fries. “Grimace is the perfect lovable icon to have McDonald’s meet our fans at the intersection of nostalgia and culture.”But in TikTok videos where people wish Grimace a happy birthday before sampling the shake, Grimace is not presented as a lovable icon.
Persons: McDonald’s, , , Chris Kempczinski, ” Tariq Hassan, “ Grimace, Grimace, tweeting Organizations: New, New York CNN, McDonald’s, Plant Locations: New York, United States, China, Placer.ai
The Dar Masalit report accuses the RSF and allied Janjaweed militias of the killings and other crimes, as published by the sultanate. The Darfur Bar Association (DBA) said Monday that two more members of the organization have been killed in West Darfur by the RSF and their militias, without specifying the day of the reported killings. The report cited the neighborhoods that came under the most fire, including Al Jamarek, Al Buhaira, Al Thawrah, Al Tadamon, Al Madaris, Al Mansoura, and Al Jabal among others. CNN cannot independently verify all incidents as outlined in the Dar Masalit report. But CNN has confirmed and reported on thousands of civilians fleeing Geneina and West Darfur.
Persons: CNN —, El, Dar, , , Masalit, Health Haitham Ibrahim, Ibrahim, Khamis Abbaker, Tariq Hassan Yaqoub Al, Malik, Sadiq Muhammad Ahmed Haroun, El Geneina, Abdel, Rahman Gumma, , Gumma, General Antonio Guterres, Al Jamarek, Al Buhaira, Al Thawrah, Al Tadamon, Al Madaris, Al Mansoura, Jabal, CNN geolocated, El Geneina “, , Geneina, haven’t Organizations: CNN, Rapid Support Forces, Sudanese Armed Forces, SAF, Darfur Victims Solidarity Association, Strategic Initiative, Women, Health, West Darfur, Darfur Bar Association, Al, United Nations Mission, Twitter, UN Human Rights, Dar, US Locations: Darfur, Sudan, North Darfur, North Darfur’s, West Darfur’s, El Geneina, West Darfur, Chad, , Horn of Africa, Saudi, Khartoum, West, El, Geneina, , Dar, Chadian, Adré, Saudi Arabia
Semafor reported that execs at some big advertisers had concerns about Elon Musk's "racist rhetoric." McDonald's marketing chief feared Musk was "perpetuating racism" under "the guise of freedom of speech." A Colgate-Palmolive exec said she was "mindful of the harmful and often racist rhetoric" of Musk, per Semafor. Colgate-Palmolive's consumer experience general manager, Diana Haussling, said she was "mindful of the harmful and often racist rhetoric of Elon Musk," according to the report. Semafor reported that Chris Riedy, Twitter's global sales and marketing chief, didn't defend Musk in his response but thanked the advertisers for their feedback.
Some McDonald's franchise owners are pushing back against the latest Offset and Cardi B celebrity meal. The Cardi B and Offset meal is the latest in McDonald's recent slate of celebrity meals, dubbed "Famous Orders." In its promotional material for the meal, McDonald's has focused on the celebrity couple and pushed its restaurants as a date-night destination. But some franchise owners said they fear association with Offset and Cardi B will diminish McDonald's family-friendly brand, the Journal reported. McDonald's told the Journal that its public perception remains a priority for the company.
Last holiday season, McDonald's leaned on singer Mariah Carey's starpower and discounts to drive customers to their mobile app. The chain is also offering exclusive access to branded merch releases and deals on food, like a 50-cent double cheeseburger. The three-week-long promotion, which began Monday, is part of the company's broader digital strategy to drive traffic to its mobile app through seasonal promotions and create recurring revenue without sacrificing profitability. In recent years, restaurant companies have turned to loyalty programs to drive downloads of their mobile app and convince customers to keep coming back. For comparison, Starbucks , which has had a loyalty program for more than a decade, reported 28.7 million active U.S. members during its latest quarter.
The McDonald's McGold Card. McDonald'sThe McGold Card was once reserved for high-profile celebrities, with reported owners including billionaires Warren Buffett and Bill Gates as well as actor Rob Lowe. The winner will also be able to select three friends who will each receive a McGold Card as well, McDonald's says. "Our fans have been fascinated by the lore of the McGold Card and if it really exists," McDonalds chief marketing officer Tariq Hassan said in a statement. How to enter the McGold Card sweepstakes
New York CNN Business —For the holidays, McDonald’s is giving away free meals for life. Beginning December 5, every order completed in the McDonald’s app for at least $1 will enter customers into a contest to win a McGold Card. Three winners will get a special card that earns them free McDonald’s for life. The McGold Card has been around for years, with some heavy hitters reportedly holding them, including Warren Buffett, Bill Gates and actor Rob Lowe. “Our fans have been fascinated by the lore of the McGold Card and if it really exists.
From October 3, McDonald's will be selling limited-edition Happy Meals for grown-ups. The boxes are designed by Cactus Plant Flea Market, and merch will also be available. For the Happy Meals currently available, McDonald's charges more for ones that come with hamburgers than those with nuggets. McDonald's x Cactus Plant Flea MarketThe Happy Meals are a collaboration with streetwear brand Cactus Plant Flea Market, which McDonald's called "one of the most important brands in culture." Cactus Plant Flea Market currently appears to only have four products available on its website – a $70 T-shirt, a $75 towel, a $35 water bottle, and a $60 pair of boxers.
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